AI wholesale intelligence
Run lean.
Sell more.
Know everything.
A smarter way to grow your wholesale business.
From customer ordering and everyday admin to sales growth and customer intelligence, Cruzz helps wholesalers work smarter, sell more and make better decisions — while keeping the systems they already rely on.
Example workflow
Order received
A customer orders online, so no one retypes it from an email.
Passed to your systems
Order details flow to the system you already use, where supported.
Reorder prompt
A customer who usually orders weekly is flagged as due.
Account to watch
A rep is alerted when a regular customer’s orders fall.
Illustration of how Cruzz can work. Not live customer data.
Running a wholesale business shouldn’t be this complicated.
- Still receiving orders by email, phone or text?
- Spending hours entering orders into your systems?
- Sales reps tied up with administration instead of growing accounts?
- Chasing payments and answering routine customer enquiries?
- Unsure which customers could be buying more?
- Cruzz helps connect the pieces, so your team can focus on growing the business.
Three pillars
Three ways to build a better wholesale business.
Each is valuable alone. Together they work as one connected system.
Run lean
Less administration. More time for business.
Give customers a simple way to order and give your team connected workflows, so fewer orders are retyped, chased or lost between systems.
- A simple ordering experience for customers
- Connected workflows from order to delivery
- Less retyping, chasing and rework
Sell more
Grow more from every customer.
Turn everyday ordering into a sales opportunity with reorder prompts, relevant recommendations and better-prepared sales conversations.
- Reorder prompts and relevant recommendations
- Cross-selling and customer-specific promotions
- Sales reps who know where to focus
Know everything
Better information. Better decisions.
Combine buying behaviour, account history and what your reps hear in the field to see opportunities that ordinary transaction systems miss.
- Spot customers whose ordering is slowing
- Capture what reps learn in the field
- See opportunities ordinary systems miss
How Cruzz works
Better business outcomes. Without starting again.
Cruzz works alongside the systems you already rely on, rather than asking you to replace them.
Your existing systems
- Accounting
- ERP
- Inventory
Stay in place and remain the system of record where supported.
Cruzz
Ordering, workflows, sales tools and intelligence. Choose the modules you need.
Customers
Order online, reorder fast, see status
Sales teams
Prepared for every conversation
Business intelligence
See opportunities and risks earlier
- 01
Connect Cruzz to compatible existing systems.
- 02
Choose the capabilities your business needs.
- 03
Give customers and staff better tools.
- 04
Use the information to find improvements and growth opportunities.
Technical compatibility, implementation scope and availability depend on your systems and the modules you select. We confirm these with you before anything is committed.
Sales growth
Your ordering system should do more than take orders.
What if every customer order could also create an opportunity to grow your business?
Intelligent reordering
Prompt customers when a regular order is due.
Relevant recommendations
Suggest products that suit what each customer already buys.
Cross-selling
Surface complementary products at the moment of ordering.
Customer-specific promotions
Target offers to the accounts they suit.
Declining activity alerts
Know when a regular customer starts ordering less.
Rep follow-up opportunities
Give reps a clear, prioritised list of conversations worth having.
A realistic example
A café customer orders every Tuesday. When a Tuesday order doesn’t arrive, their rep is prompted to check in. When the order does arrive, Cruzz can suggest the plant-based milk that similar cafés buy alongside it.
An illustrative scenario, not a customer case study.
Cruzz Intelligence
Your customers are telling you more than you think.
Combine ordering behaviour, sales interactions, account history and captured market intelligence to see what a transaction system alone cannot.
- Identify a customer whose regular orders have reduced
- Highlight relevant products a customer hasn’t purchased
- Capture feedback gathered during customer visits
- Identify accounts that may need attention
- Help managers make more informed commercial decisions
Wholesale Growth Calculator
How much could your wholesale business be leaving on the table?
Answer a few questions to estimate the time, cost and sales opportunities that could be sitting inside your business.
Example only
A fictional business, calculated with the real tool. Not customer performance.
400 orders a week, 60% handled manually, 6 minutes each, A$8,000,000 annual revenue.
- Administration and efficiency
- A$23,040
- a year of staff capacity, if half of manual work is removed (A$40/hr assumed)
- Sales growth
- A$24,000
- a year of gross profit at a 1.5% uplift on repeat revenue and 25% margin (assumed)
- Customer intelligence
- 20/100
- Limited visibility. A qualitative score, with no dollar value assigned
Approximately 2–3 minutes. No obligation.
Modular by design
Start where it makes sense. Grow when you’re ready.
Cruzz is a modular platform. Adopt the capabilities that solve your biggest problem first, then add more as they prove their value. You never need to buy everything.
Customer Ordering
A simple, branded way for customers to order.
Available nowCentral Inbox & Communications
One place for customer conversations.
Pilot / limited availabilityPayments & Receivables
Make getting paid easier.
Pilot / limited availabilityWarehouse & Delivery
Connected picking, packing and delivery.
Available nowSales Rep Tools
Less admin. More time with customers.
Available nowSales Growth Tools
Make every order a chance to grow the account.
Pilot / limited availabilityCruzz Intelligence
Know which accounts need attention.
PlannedAI-powered Workflows
Automation for repetitive admin.
Planned
Availability is shown as it stands today. Planned modules are not yet available.
Ready to see what Cruzz could do for your business?
Start with a quick opportunity assessment or talk with our team about the challenges you’re looking to solve.